Brand-first NIL coaching · Coaches, not agents

Deals Don't Start with Contracts. They Start with Clicks.

College coaches look your athlete up before they ever call. So do sponsors. We build the brand and visibility that recruiting and NIL opportunities both depend on — and keep your athlete compliant in your state while we do it. See where you stand in about a minute.

Two ways to see where your athlete stands

Start here, or go straight to the full report. Same model either way.

Step 1 · 60 seconds Three numbers, right here. You get your engagement score — one of the six dimensions. Instantly, no email.
Step 2 · about 10 minutes A parent or guardian fills this one out. All six dimensions, hand-scored, emailed inside 48 hours with a 90-day plan.

Both are free. Step 1 is instant. Step 2 is the real report.

0Engagement · 1 of 6

Your NIL Readiness Score — 6 dimensions
Engagement quality—
Brand identitynot yet
Content craftnot yet
Audience growthnot yet
State compliancenot yet
Discoverabilitynot yet

That's step 1 of 2. Your full NIL Readiness Score weighs all six dimensions and can land higher or lower than this number. It measures the things you can change — it is not a prediction.

Get all six dimensions — free

Parent or guardian details — they complete the full score. We'll pre-fill what you've already entered.

No spam. We never sell or share your athlete’s information.

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High school football player in game action
Build the brand before the deal — every sport, every athlete, every background.
Who we serve

One team. Two jobs.

For Parents

Protect the athlete. Grow the investment.

  • Coaches search your athlete before they commit. What they find either helps or it doesn't. Athletes have lost offers over a single post.
  • You already pay for club fees, travel, and training. This is the layer that makes all of it legible to the people deciding.
  • Every deal papered: written contract, parental consent, and your state's disclosure rules handled — so eligibility is never at risk.
  • We're coaches, not agents. Flat subscriptions. No commissions. No conflicts. You keep 100% of every deal.
  • A weekly report shows exactly what your investment is building.
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For Athletes

You're a brand, not just a player.

  • Coaches and trainers are already looking you up. Give them something worth finding.
  • The kid across town has a development staff and an alumni network doing this for him. You have us.
  • You don't need a big following. Engagement rate is a ratio, not a total — a few hundred people who actually watch beats ten thousand who scroll past.
  • Highlight clips, content strategy, and a score that climbs while you train.
  • Build it now. It's worth more at 19 than it is today — and if a deal comes, you're ready and you're clean.
  • Run your instant score yourself. Then bring a parent for the full one — every NIL deal needs their signature anyway.
Score My Engagement — Free
basketball player rising to the rim
Basketball — where audiences live year-round.
baseball catcher behind the plate during a game
Every sport. Every athlete. Every background.
girls volleyball players at the net
Girls' sports — the fastest-growing sponsor money.
The system

Score. Build. Prove. Match.

One number powers everything — your NIL Readiness Score, measured across six dimensions and re-scored every 90 days.

1

Score

A free, scored audit of your athlete's brand — engagement, identity, content, growth, compliance, discoverability.

2

Build

Coaching, content strategy, and highlight clips that move the exact dimensions holding the score down.

3

Prove

A weekly report: what grew, why, and what's next. Progress you can see, measured — never invented.

4

Match

NIL-Ready athletes (70+, family opt-in) become visible to vetted sponsors — with compliance papered on every deal.

Built for all 50 states

What are the rules where you live?

High school NIL is a state-by-state patchwork. Pick your state — we'll tell you where it stands and what your athlete can do today.

Home market · Live now

Ohio's rules, handled.

Ohio approved high-school NIL on November 24, 2025 — the 45th state. The rules are strict and shifting. That's exactly why we exist.

The 14-day clockEvery deal must be reported to OHSAA within 14 days. Late or missing reports can cost up to 20% of the season. We track every clock.
Banned categoriesNo gambling, alcohol, tobacco, cannabis, banned substances, adult content, or weapons. We screen every offer before it reaches you.
No school marksNo school names, logos, mascots, or uniforms in paid deals. Our clip and content templates are built clean by default.
No booster moneyNo deals from schools, boosters, collectives, or coaches — and no pay-for-performance. If it smells wrong, we flag it.
Our standard goes furtherWritten contract + parental consent on every deal, regardless of what current law requires.
Rules are movingLegislation is pending in Columbus. We track it monthly so you don't have to. (This page is guidance, not legal advice.)

Read the Full Ohio NIL Rules Guide →

Ohio high school stadium
High school packages

Your score picks the starting point.

Starter Prep

$750
one-time

Foundations for athletes just starting out: profiles set up right, bio and identity locked, first content plan, compliance basics.

Typical fit: NIL Readiness Score 0–39

Season Pass

$250
per month

The engine. Ongoing coaching, content calendar, highlight clips, compliance tracking — and the weekly report that shows the score climbing.

Typical fit: NIL Readiness Score 40–69

Elite Transition

$5,000
per year

For athletes targeting D1 and early NIL: everything in Season Pass plus media kit, positioning for offers, and transition strategy.

Typical fit: NIL Readiness Score 70+

College athlete? Same system, college lane: Jumpstart ($1,000 one-time) · Momentum ($500/mo) · Pro-Level ($1,500/mo).

Proof

We'd rather show you nothing than show you something we made up.

This space fills with measured score improvements. Nothing invented, ever.

Every athlete is scored on day one and re-scored at 90 days. What posts here is the distance between those two numbers — sport, class year, and the points that moved. No stock photos. No paid testimonials. No statistics borrowed from somebody else's industry report.

We're coaching our first ten Founding Families right now. Theirs are the numbers that go up first.

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Questions parents ask

Straight answers, no fine print.

Is NIL legal for high school athletes in Ohio?Yes. Ohio approved high-school NIL on November 24, 2025 — the 45th state to do so. The rules are strict: every deal must be reported to OHSAA within 14 days, categories like gambling, alcohol, and tobacco are banned, and school names, logos, and uniforms cannot appear in paid deals. NIL Advisory Group keeps families inside every line. Read the full Ohio rules guide. This is guidance, not legal advice.
What is the NIL Readiness Score?The NIL Readiness Score is NIL Advisory Group's free, scored audit of a student-athlete's brand. It measures six dimensions — engagement quality, brand identity, content craft, audience growth, state compliance, and discoverability — on a 0–100 scale, and comes with a recommended next step. It measures the things you can change. It is not a prediction of deals, offers, or scholarships — every point on it is something you can go fix. Athletes are re-scored every 90 days so progress is measured, never guessed.
Does NIL Advisory Group take a commission on deals?No. We are brand coaches, not agents. Families pay a flat program fee, contract directly with brands, and keep 100% of every deal. No commissions means no conflicts — our only incentive is growing your athlete's brand.
How much does NIL Advisory Group cost?High school packages: Starter Prep ($750 one-time), Season Pass ($250/month — our flagship), and Elite Transition ($5,000/year). College packages: Jumpstart ($1,000 one-time), Momentum ($500/month), and Pro-Level ($1,500/month). Every family starts with the free NIL Readiness Score, which recommends the right fit.
Does my athlete need a big following to earn NIL deals?No. Engagement rate is a ratio, not a total — 300 people who reliably watch, comment, and show up is a stronger signal than 10,000 who scroll past. It also matches how these deals actually work here: of the NIL agreements Ohio's athletic association has reported, about half were commission arrangements tied to a promo code. Those pay on whether an audience acts, not on how many of them there are.
What states does NIL Advisory Group serve?We serve Ohio today — home of our OHSAA compliance playbook — and the site is built for all 50 states. High-school NIL rules differ by state; pick your state on our homepage to see where it stands. New states open as each compliance playbook is completed.
athlete training

They're going to look you up either way. Let's find out what they'll see.

The full NIL Readiness Score takes about 10 minutes of intake. You get all six dimensions, the breakdown, and the exact next step — free.

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