Brand-first NIL coaching · Coaches, not agents

Deals Don't Start with Contracts. They Start with Clicks.

Brands don't buy talent — they buy audience. We build the brand sponsors pay for, before any deal, and keep your athlete compliant in your state. See where you stand in about a minute.

Your Engagement Score — Dimension 1 of 6

Three numbers from your athlete's main account. This runs the same model as our full NIL Readiness Score — on one of its six dimensions. Instant, no email required.

0Engagement · 1 of 6

Your NIL Readiness Score — 6 dimensions
Engagement quality—
Brand identitynot yet
Content craftnot yet
Audience growthnot yet
State compliancenot yet
Discoverabilitynot yet

This is one dimension, not your NIL Readiness Score. Your full score weighs all six and can land higher or lower than this number. It is free, and it comes with the 90-day plan to raise it.

Get all six dimensions — free

We will pre-fill what you have already entered.

No spam. We never sell or share your athlete’s information.

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High school football player in game action
Build the brand before the deal — every sport, every athlete, every background.
Who we serve

One team. Two jobs.

For Parents

Protect the athlete. Grow the investment.

  • You already invest in club fees, travel, and training. Branding is the missing layer on money you're already spending.
  • Every deal papered: written contract, parental consent, and your state's disclosure rules handled — so eligibility is never at risk.
  • We're coaches, not agents. Flat subscriptions. No commissions. No conflicts. You keep 100% of every deal.
  • A weekly report shows exactly what your investment is building.
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For Athletes

You're a brand, not just a player.

  • Your audience is your leverage. Build it before the offers come, and the offers come to you.
  • Smaller, closely-connected audiences engage at 2–3x the rate of mega influencers. You start ahead. We make it count.
  • Highlight clips, content strategy, and a score that climbs while you train.
  • Hit NIL-Ready (70+) and you become visible to sponsors looking for athletes like you.
Score My Engagement — Free
basketball player rising to the rim
Basketball — where audiences live year-round.
baseball catcher behind the plate during a game
Every sport. Every athlete. Every background.
girls volleyball players at the net
Girls' sports — the fastest-growing sponsor money.
The system

Score. Build. Prove. Match.

One number powers everything — your NIL Readiness Score, measured across six dimensions and re-scored every 90 days.

1

Score

A free, scored audit of your athlete's brand — engagement, identity, content, growth, compliance, discoverability.

2

Build

Coaching, content strategy, and highlight clips that move the exact dimensions holding the score down.

3

Prove

A weekly report: what grew, why, and what's next. Progress you can see, measured — never invented.

4

Match

NIL-Ready athletes (70+, family opt-in) become visible to vetted sponsors — with compliance papered on every deal.

Built for all 50 states

What are the rules where you live?

High school NIL is a state-by-state patchwork. Pick your state — we'll tell you where it stands and what your athlete can do today.

Home market · Live now

Ohio's rules, handled.

Ohio approved high-school NIL on November 24, 2025 — the 45th state. The rules are strict and shifting. That's exactly why we exist.

The 14-day clockEvery deal must be reported to OHSAA within 14 days. Late or missing reports can cost up to 20% of the season. We track every clock.
Banned categoriesNo gambling, alcohol, tobacco, cannabis, banned substances, adult content, or weapons. We screen every offer before it reaches you.
No school marksNo school names, logos, mascots, or uniforms in paid deals. Our clip and content templates are built clean by default.
No booster moneyNo deals from schools, boosters, collectives, or coaches — and no pay-for-performance. If it smells wrong, we flag it.
Our standard goes furtherWritten contract + parental consent on every deal, regardless of what current law requires.
Rules are movingLegislation is pending in Columbus. We track it monthly so you don't have to. (This page is guidance, not legal advice.)

Read the Full Ohio NIL Rules Guide →

Ohio high school stadium
High school packages

Your score picks the starting point.

Starter Prep

$750
one-time

Foundations for athletes just starting out: profiles set up right, bio and identity locked, first content plan, compliance basics.

Typical fit: NIL Readiness Score 0–39

Season Pass

$250
per month

The engine. Ongoing coaching, content calendar, highlight clips, compliance tracking — and the weekly report that shows the score climbing.

Typical fit: NIL Readiness Score 40–69

Elite Transition

$5,000
per year

For athletes targeting D1 and early NIL: everything in Season Pass plus media kit, positioning for offers, and transition strategy.

Typical fit: NIL Readiness Score 70+

College athlete? Same system, college lane: Jumpstart ($1,000 one-time) · Momentum ($500/mo) · Pro-Level ($1,500/mo).

Proof

Founding Family results — loading.

This wall fills with real, measured score improvements. Nothing invented, ever.

Our first Founding Families are being scored and coached right now. As their 90-day re-scores land, they go here — sport, class year, and the number that moved. Want your athlete to be one of them?

Get My Full Score
Questions parents ask

Straight answers, no fine print.

Is NIL legal for high school athletes in Ohio?Yes. Ohio approved high-school NIL on November 24, 2025 — the 45th state to do so. The rules are strict: every deal must be reported to OHSAA within 14 days, categories like gambling, alcohol, and tobacco are banned, and school names, logos, and uniforms cannot appear in paid deals. NIL Advisory Group keeps families inside every line. Read the full Ohio rules guide. This is guidance, not legal advice.
What is the NIL Readiness Score?The NIL Readiness Score is NIL Advisory Group's free, scored audit of a student-athlete's brand. It measures six dimensions — engagement quality, brand identity, content craft, audience growth, state compliance, and discoverability — on a 0–100 scale, and comes with a recommended next step. Athletes are re-scored every 90 days so progress is measured, never guessed.
Does NIL Advisory Group take a commission on deals?No. We are brand coaches, not agents. Families pay a flat program fee, contract directly with brands, and keep 100% of every deal. No commissions means no conflicts — our only incentive is growing your athlete's brand.
How much does NIL Advisory Group cost?High school packages: Starter Prep ($750 one-time), Season Pass ($250/month — our flagship), and Elite Transition ($5,000/year). College packages: Jumpstart ($1,000 one-time), Momentum ($500/month), and Pro-Level ($1,500/month). Every family starts with the free NIL Readiness Score, which recommends the right fit.
Does my athlete need a big following to earn NIL deals?No — engagement matters more than follower count. Published research shows smaller, closely-connected followings engage at 2–3x the rate of mega influencers, and most NIL deals are social-media activations. A smaller, highly engaged local audience is exactly what hometown sponsors pay for.
What states does NIL Advisory Group serve?We serve Ohio today — home of our OHSAA compliance playbook — and the site is built for all 50 states. High-school NIL rules differ by state; pick your state on our homepage to see where it stands. New states open as each compliance playbook is completed.
athlete training

The offers go to athletes who are ready. Let's find out how ready you are.

The full NIL Readiness Score takes about 10 minutes of intake. You get all six dimensions, the breakdown, and the exact next step — free.

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